Method X Coachella
A vibrant creative playground for festival goers to unleash their inner shower.
A colorful wonderland of fun and creativity where guests could engage in sensory experiences that immerse and educate guests in Method’s haircare products and 3 signature scents. Engagements included an AI photo opp that revealed attendees Method ‘aura’, a portal to explore your Inner Shower, a glam station with style options inspired by Method scents, and a lounge space that beautifully displayed Method’s haircare products.
Agency: Revolution Marketing
Role: Creative Director
AI Method ‘Aura’ Photo Opp
Guests answered fun quiz questions relating to the three method scents - Simply Nourish, Daily Zen, and Pure Peace - in order to reveal their Method ‘Aura.’ Then, using the power of AI, images of the person were generated, set into their Method ‘Aura’ based on their answers. The AI image gallery was sent directly to their phones for easy sharing on social media.
Field of Showers Camping Activation
White metal icons shaped like the elements from method’s marketing campaign provided plenty of canvasses for guests to paint.
The Field of Showers activity was the most popular element in the method camping footprint- so many budding artists showed up to express their creativity that most of the canvasses had to be wiped clean each night to get ready for the next day.
