Our NFT experience captivated guests as they made and displayed their own NFTs, which proved a friendly way for new users to enter the space and a fun way for collectors to get engaged. To transform into the forest for Electric Forest and Firefly, we took over the container with lush foliage. The green space featured Lumina Captiva, an motion-tracking augmented reality game that if won, awarded players with exclusive Electric Forest or Firefly NFTs.

Agency: Revolution Marketing

Role: Creative Director