Pantene Festival Hair Tour
Festival salon pop-up inspired by the fluidity of hair
Anticipating the launch of new Pantene products, Procter & Gamble tasked our team to create a high-end salon made to travel to some of the top entertainment events. The brand was focused on providing unique experiences that would generate social posts organically from and for the right audience. The 2019 “Festival Hair” tour visited 6 festivals from April to September: Coachella, Stagecoach, Bunbury, Firefly, Lollapalooza, and Music Midtown.
Agency: Revolution Marketing
Role: Creative Director
