Anna Kaiser X Target
Nationwide apparel launch serving HAPPY!
Popping up in the trendy meat packing district with satellite locations nationwide, Anna Kaiser's apparel launch was a high energy activation that exuded HAPPY! Programming included a retail shop with fixtures cleverly fashioned from exercise equipment, AKT's Any Hour Happy Hour dance classes, a "Happy Place" lounge featuring swings and a trampoline photo opp, fresh juice shot bar, and lockers that surprised and delighted guests with a gift when opened.
Agency: David Stark Design
Role: 3D Designer, Art Director
