Puma Thunder Launch @ Kith Soho

Agency: Mirror NYC

Role: Experiential Designer

The PUMA Thunder shoe lives above the rest, elevated and a force of nature. Through the use of custom fabricated cloud sculptures, LED tube lighting, and dramatic graphic applications, the PUMA Thunder launch booms with fury and owns the environment in which it lives.

The Soho experiential space invited guests to walk among the clouds. The minimal environment focused on the sculptural elements displaying the hot new sneakers, framed by dramatic stormy graphics and realistic raid drops.

Clouds and rain are a rare sight in LA, further amplifying this bold launch.

RENDERINGS

Target Halloween ‘Tricked Out Treat Maze’

Agency: David Stark Design

Role: Experiential Designer, Art Director

To promote Target’s extensive line of Halloween products, we brought everything people love about Halloween with a fun Target twist to the heart of downtown LA; A larger than life hay bale maze, interactive mad science lab, spooky decor and photo moments around every bend, a candy corn slide leading to a giant corn pit, and a huge dance party with LED floor in the middle of it all.

Covered by BizBash

Guests were welcomed with a wow by a larger than life door, complete with interactive bell. It was all treats from here as guests are delighted by lights and tricky tunes that activate when the doorbell gets rung.

A mad lab with programmed performances was tucked within the maze. Curious guests were met with a scene of bubbling brews, tick-tocking machines, and electric currents.

The giant event was a smash, focusing on moments of generosity throughout the experience. Guests were delighted with thoughtful treats and incentives that drove traffic back to stores, continuing the Halloween celebration with Target beyond the LA Live event.

LandRover 4XFAR

Agency: Revolution Marketing

Role: Creative Director

I led the creative team in building a brand identity from the ground up for a new music festival by LandRover - 4xFAR. Beginning with the logo design, we established the desired look and feel of the brand followed by detailed brand guidelines, social media assets, promotional materials, the website, and graphics for the event itself including way-finding and environmental graphics.

LOGO DESIGN

STYLE GUIDE

BRAND DESIGN EXPLORATION

PROMO MATERIALS

Stuart Weitzman Retail

Coach

Concept, Design Development, Store Planning, Fixture Development

Stuart Weitzman brings a unique, yet luxurious approach to the footwear industry. The codes that define the brand of Stuart Weitzman were studied and transformed to create a retail space that brings them to life. Every shoe is designed meticulously merging fashion and function. That same effort is infused into the store's interior and creates an environment with nods to traditional luxury, modern sensibility, and creates a warm and inviting experience for every consumer.

New concept storefront

Flagship Concept Visualization

Fixture Package

anna kaiser apparel launch

David Stark Design

Concept, Graphic Design, Retail Design, 3D Visualization, Fabrication Oversight

Popping up in the trendy meat packing district, Anna Kaiser's apparel launch was a high energy activation that exuded HAPPY! Programming included a pop up shop with fixtures cleverly fashioned from exercise equipment, AKT's Any Hour Happy Hour dance classes, a "Happy Place" lounge featuring swings and a trampoline photo opp, fresh juice shot bar, and lockers that surprised and delighted guests with a gift when opened.

design documents

Swarovski Visual Merchandising Concepts

Freelance

Design Development, Visualization

As the leader of crystal cut creations, the Swarovski brand brings extraordinary everyday style to women around the world.  The window displays and visual merchandising for each season and promotion must demand attention while allowing the jewelry design and craftsmanship to shine through.  

Sculptures of a handbag and shoe are used as platforms to showcase the jewelry. Underscoring the concept of accessorizing and that Swarovski jewelry is part of every wardrobe.

The entire window box becomes a representation of the product itself, each side representing the two different fused materials. Products are showcases on unique fixtures, reinforcing the qualities of each piece.

Swarovski’s iconic box, is used as a frame and structural element to showcase product, embodying the essence of gift giving.

Pabllo vittar

Revolution Marketing

Presentation Design, Copywriting

Pabllo Vittar is a Brazilian drag queen, singer, and songwriter who has risen quickly to stardom and is just getting started. This presentation was designed to sell partnership opportunities for her crossover efforts in the United States and beyond.

ST REGIS ASPEN

Revolution Marketing

Art Direction, Presentation Design, Creative Concepts, Copywriting

This presentation was designed to sell beverage sponsorship opportunities at the five star luxury resort - St. Regis Aspen.

Runway of Dreams Gala

Agency: Revolution Marketing

Role: Creative Director

Runway of Dreams Foundation is dedicated to shaking up the fashion world for the better. Inspired to encourage inclusivity for people of all abilities, Revolution produces an annual fashion show and gala in the heart of New York City for about 500 guests, with occasional pop-up shows in other cities such as Las Vegas. The challenge? Providing models with disabilities the platform to strut their stuff and hosting A-List guests for a red carpet event, all while raising money for the cause.

Press gathered at a custom step and repeat displaying the night’s many sponsors. Guests and models had their red carpet moment before kicking off the night at a VIP cocktail hour where sponsors, models, and honorees mingled in a laid back environment. Additionally there were sponsor showcases for all attendees to interact their products.

The fully customized runway with ADA accessibility and stylized branding guaranteed a sleek aesthetic and easy transitions between models. Working in tandem with SAP, we coordinated our show to support a specialized app, telling guests where they can buy the clothes as they came down the runway.

Coach Modern luxury- Taipei 101

Coach - 2014

Concept Development, Design Development, Fixture Design, Layout, Visualization

With the appointment of a new Creative Director and CEO, Coach has been aggressively revamping their image. The store environment is one of the most important aspects of a brand's image and must take on a new life of its own in line with the new Coach.  The "Modern Luxury" design was the brain child of Studio Sofield, and soon brought in house to develop, tweak, and roll out globally. The TaiPei 101 flagship is one of the first full expressions of the upscale, luxurious yet inviting, and slightly {NYC} edgy Modern Luxury store environments.

OPENING PHOTOS

Design Documents

world of kiehl's - apothecary prep

David Stark Design

Concept, Design, Creative Direction, Design Development, Fabrication Oversight

An event highlighting Apothecary Preparations, the customizable skin care solution inspired by 160 years of apothecary expertise. Guests received the full-service treatment, experiencing a personalized consultation just for them, and the opportunity to personalize a number of bespoke products to serve as keepsakes of their “me focused” moment courtesy of Kiehl’s. After the event, the space hosted break out interviews.

Cartier Immersive cactus

David Stark Design - 2017

Design Development, Art Direction

Designed to house the bold yet delicate Cactus De Cartier collection, the Immersive Cactus space transported visitors from a mansion in NYC to a journey through a fantasy desert landscape. 

The journey began at the entrance threshold, passing through a series of archways where the terracotta tones, geometric textiles, and adventurously saturated dynamic lighting helped transition to a space beyond borders and time. Upon entering the "hacienda", guests were drawn into the space by a commanding solar form, offering a powerful contemplative moment. Surrounding the room and framed by arches, the product displays dared to aspire to the sharp duality of the cactus itself. Finally, guests were welcomed by a sun-drenched terrace to soak in their experience.

world of kiehl's - Men's

David Stark Design - 2017

Concept, Design, Creative Direction, Design Development, Fabrication Oversight

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design documents

SWAROVSKI tree

Freelance

Window and Visual Merchandising Displays - Design Development, Visualization

Design studies of the iconic Swarovski Christmas Tree, iterated for distinct markets while maintaining consistent branding cues globally.  

Wendell phillips exhibit at the smithsonian's freer|sackler gallery

Freelance

Design Development, Layout, 3d Visualization, Post-Production

Coach X Peanuts

Coach - 2014

Concept Design, Design Development, Store Planning, Visualization

Coach X Peanuts is a limited edition project celebrating the American heritage of the brand while showing a lighter, more playful side. A series of shop-in-shops, pop-ups, and temporary displays were designed to house the extremely popular collection.